USBA Leader Council and Advisory Board

The United States Bankers Association is guided by two primary leaderships groups. The Leadership Council and General Advisory Board.  These two groups provide full guidance for all of the membership committees and sub-area groups. 

USBA Leader Council: 

The Leader Council is the guiding executive council for USBA. Its membership consists of sixteen members divided into three groups. The first group is made up of four representatives from Allied Membership. The second group is made up of four representatives from Primary Membership. The remaining eight at large members members come from the primary groups as well as academia, government and the general community. 

USBA General Advisory Board: 

The USBA General Advisory Board includes all members of the Leaders Council, and up to twenty six additional members from each category of the Leaders Council. Total membership of the General Advisory Board is forty two. 

 Leadership Meetings: 

The Leaders Council is scheduled to meet six times a year, including two live meetings, and four tele-meetings. The entire Advisory Board is scheduled to meet three times a year, including one live meeting, and two tele-meetings. 

 Additional Leadership: 

There are numerous other committees and subject area groups as selected from the general membership by the Leadership Council. These groups meet as determined by each group leader. Participation in these is usually virtual format and not considered part of the independent formal meeting structure. However several committees and section groups will hold meetings, facilitate activities, and host meetings/sessions at the USBA Bank World Annual Conference. 

USBA Standing Committees: 

USBA has four standing general committees that work directly with USBA to shape content, benefits and programs, through ongoing organization  building activities within their committees.  

The four areas are: 

Membership & Revenue, Technology & Innovation, Communications & Outreach and Education & Research. 

The USBA Leadership Groups help guide the organizations with multiple committees to execute the following programming, their sections and tenants

 I. Certification and Education Programs 

-Work With USBA Certification Programs 

-Identify, Recruit and Secure Education Content Partners 

-Provide Peer Review   

 II. Conferences and Events

-Develop Ongoing Conference and Event Schedule 

-Event Planning and Coordination 

-Content and Education Planning and Sourcing 

 III. Membership Development

-Primary and Allied Member Programming – Identification and Value Proposition

-Development Activities for Specialty Sections 

-Development Activities for Directories and Buyers Guides 

IV. Content, Research and Publications 

-USBA Publications Development 

-USBA Digital and Social Content Silo Development 

-Industry Research, Reports, Papers, Video Production and Outreach

-Content Identification, Aggregation Participation /Authoring 

V. Marketing, Revenue, Sponsorship and Affinity 

-General Revenue Strategic Planning 

-Sponsor Programs, Strategies and Referral Programming 

-Benefit and Affinity Programs and Recruiting 

-General Marketing Strategies Internal and External 

 VI. USBA Community Board

-Legislative Strategy and Outreach 

-Community Vision Development 

-Guide Overall Community Building Activities 

-CRA Obligations and Opportunities
 
For information please contact us at: 800-532-2970 ext. 2550