At USBA we are a true partner with our members. We are built to help community banks succeed in the 21st century.
At USBA we are providing our banks with tools and programs necessary to help them build the communities they are in.
At USBA we are providing our banks access to a national network of businesses, all aligned to bring local customers every day.
The United States Bankers Association partners with leading associations and groups to bring their members a branded debit or credit card program through our national network of banks who choose to participate. This program is open to all USBA members.
Our programs are specifically designed to help banks and associations, attract new customers and deliver value.
Our operational partner Association Card Programs brings vast industry expertise to help you create co-branded programs that will succeed. ACP consultants help associations develop their co-branded card business plan and draft a request for proposal (RFP) to send to prospective USBA member issuers.
ACP advises association partners on how to build a successful marketing plan - from product design to customer acquisition and more. If you're interested in being a part of the USBA co-branded card group, please fill out the program inquiry form below.
USBA Partnered Co-Branded Debit and Credit Cards Provide:
-Industry Goodwill
-New Customer Base
-Community Service/Recognition
-Multiple New Revenue Streams
-Timely Competitive Advantage
-Significant Cross-Selling Opportunities
How is USBA Involved in the Co-Branded Program?
USBA's role is to support the co-brand program member/partners through advertising and marketing programs that encourage the associations to participate in the program. USBA will be happy to assist you in finding new opportunities to expand your bank's customer base and footprint.
Is My Bank Large Enough For a Co-Branded Program?
As an issuer you have you own requirements regarding anticipated card volume, there is no magic number. As issuers you enter into programs for different reasons, such as goodwill, alliances, increased customer base and more. Your willingness to participate is the only criteria. We will help match association programs that make sense for you.
Is My Bank Eligible for the USBA Reward Program?
ACP and USBA's Reward program is a special program available to clients who participate in your co-branded debit and credit card program. The Reward Program provides extra rewards and incentives for your customers. We can help you with this process.
The Associations Reward Program is suited for any associations with a national footprint and wide member/brand recognition in their industry.
Contact USBA Revenue Group at: 800-532-2970 ext. 2575
Think your bank may be a good fit? And, you would like to find out more about the USBA Branded Debit Card Program? Please click below.
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